10 Reasons You Should Hire a Blog Manager
A common misconception amongst those who are new to the blogging game is that it’s the simplest thing in the world. While it’s true that anyone can learn to blog effectively, it takes practice, patience, and skill to truly be successful with your blog. If you’re the owner of a small business, building a blog to try and boost traffic, you may not have the time necessary to devote to it in order to see results.
In this article, we’re going to discuss some of the ways in which blog managers can help to alleviate some of that stress, hassle, and workload. Without further ado, here are the top ten reasons you should hire a blog manager today.
1) They Can Maintain a Regular Schedule
While you may be exceptional at keeping to your schedule in your regular work and/or home life, something has to take a backseat eventually, and, more often than not, that’s the blog. We get it; the blog is supplementary to drive traffic and is able to take the hit easier than the other areas of your life. However, you can solve this problem without having to take a hit in your time. By hiring a blog manager, you can guarantee that you will get as many blog posts as you order each month, despite your schedule.
2) Each Blog Post Will Be Fully Optimized
Blog managers are trained to know and implement the latest and most effective SEO strategies to fully optimize each post, incrementally improving your rankings on search engines like Google and Bing! and help to reduce your bounce rates.
Fully optimizing these posts involves using various SEO tactics and strategies beyond just keyword implementation and a blog manager is definitely the person for the job.
3) The Quality of Posts Will Be Consistent
When you pay someone for a service, you expect them to deliver said service with their best effort, utilizing all of their skills, and making sure they performed the task correctly and to your liking. This is no different when it comes to internet content; you expect a blog manager to provide you with a higher quality of blog posts than you, yourself, could produce. A blog manager will strive to only provide you with their best work for each and every post.
4) You Will See Better SEO Results
While you might feel like you currently have a good handle on managing your blog, the difference in the resulting website traffic and reduced bounce rate from hiring a blog manager more than speaks for itself. It is, after all, their area of expertise in which they trained.
5) Hiring a Blog Manager Could Alleviate Some of Your Stress
If you’re a business owner or manager, you’re busy enough as it is without adding the upkeep of a blog to it. By hiring a blog manager, you can relieve yourself of the stress of coming up with regular posts, keyword lists, creating pictures, dealing with optimization, distribution, and maintaining a regular schedule.
6) Your Blog Can Gain a Cohesive and Coherent Look
By having one trained, professional blog manager, you not only ensure that the quality of your blog content remains consistent, but you also ensure that the style and appearance of your content remains consistent, as it is their voice and their vision.
7) You’re More Likely to Utilize the Latest and best SEO Strategies and Tactics
A blog manager has to keep up with the latest strategies to keep the edge they have on their competition. They’ll be watching your blog closely, ensuring you’re doing the most you can for the optimization of your blogs.
8) Their Fully Researched, Informative Blog Posts Can Reduce Your Bounce Rate
The bounce rate is a website’s worst enemy. It negatively impacts your search engine rankings, hurts your traffic, and is a key sign of a bad website. With the high quality, properly researched, and highly informative content they provide, a blog manager can help you drive traffic that will stick.
9) They Could Provide You with More Services
Many blog managers also provide social media management services and other writing services. If you found yourself in need of these services, you already have someone with whom you’ve established a relationship that is familiar with your business, website, and marketing plan.
10) They Can Make You Look More Appealing to Potential Customers
Having a unified look to your blog that is both professional and appealing can help to sell your business to potential customers. If you have a unified, professional look, you look like a more legitimate business that’s capable of handling whatever service you need.
Blog managers can help to take some of the workload and stress of of you by handling your blog got you. They can help to ensure that you maintain a regular schedule, keep your blog fully optimized, and maintain a professional unified look. Of course, the downside is that you have to have the budget available to hire a blog manager. However, so long as you do, they are incredibly useful and worth every penny.